Saturday, February 2, 2013

Souda: Award-Winning, Entrepreneurial and Right Outta School!



 In searching the NY Gift Show this week for amazing new products, the company that touched our hearts most was Souda (pronounced "soh-duh" and is a Japanese exclamation that roughly translates as "Oh, yeah!")

Souda is a group of 3 guys who graduated from Parsons design school in the summer of 2012. They launched their design studio in Brooklyn and Poof! There they are at the NY Gift Fair 6 months later.

These boys were handpicked by a jury to be one of three newbies to showcase their work. And we're not the only ones enthralled by them. Souda received a Bloggers Choice Award for their Bubble Chandelier. (Given by Alexandra Zwicky, Design-Calendar.com)

We concur, the Bubble Chandelier is a brilliant concept derived from the use of plastic bottles from a local non-profit called Sure WeCan. They are NYC's only homeless-friendly redemption center for cans and bottles. The sale of Souda's beautiful chandelier supports the Non-profit, by donating some of the proceeds back to them. This is what we call a beautiful sustainable loop. In addition to reusing material resources, this product is sustainable in giving back to its surrounding community.

 Please check out Souda's growing product line. This new collection focuses on one-offs by creating hand-made, process-driven pieces. www.soudasouda.com

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