In searching the NY Gift Show this week for amazing new
products, the company that touched our hearts most was Souda (pronounced
"soh-duh" and is a Japanese exclamation that roughly translates as
"Oh, yeah!")
Souda is a group of 3 guys who graduated from Parsons design
school in the summer of 2012. They launched their design studio in Brooklyn and Poof! There they are at the NY Gift Fair 6
months later.
These boys were handpicked by a jury to be one of three
newbies to showcase their work. And we're not the only ones enthralled by them.
Souda received a Bloggers Choice Award for their Bubble Chandelier. (Given by Alexandra Zwicky,
Design-Calendar.com)
We concur, the Bubble Chandelier is a brilliant concept
derived from the use of plastic bottles from a local non-profit called Sure WeCan. They are
NYC's only homeless-friendly redemption center for cans and bottles. The sale
of Souda's beautiful chandelier supports the Non-profit, by donating some of
the proceeds back to them. This is what we call a beautiful sustainable loop. In
addition to reusing material resources, this product is sustainable in giving
back to its surrounding community.
Please check out Souda's growing product line. This new
collection focuses on one-offs by creating hand-made, process-driven pieces.
www.soudasouda.com
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